Brokers are constantly seeking ways to move quickly and efficiently through deals. For Trinity Commercial Group (TCG), a leading brokerage firm in Southwest Florida, speed and accuracy are critical to staying competitive.
But traditional site planning processes—often slow, costly, and labor-intensive—made it difficult to close deals on time. In 2023, TCG turned to TestFit to solve these challenges. Since then, TCG has drastically reduced decision-making time by providing its clients with fast visuals.
Plan a 65-acre Site in 3-4 Hours
Before adopting TestFit, TCG’s site planning process was time-consuming and expensive. Years ago, a typical site plan would take 30 days to complete and cost between $1,500 to $2,500. To reduce this inefficiency, Dan tried hiring a third-party architect, cutting down the site planning time to a week.
But most deals don’t move forward, so for Dan O'Berski, Partner at TCG, this process was still inefficient and costly—leading them to believe they’ve got a deal without real data.
With TestFit 3D planning abilities, Dan can create site plans in hours, providing buildable feasibility studies to his clients within the same day. This shift allowed TCG to dramatically accelerate its deal pipeline, helping their clients make faster decisions and close more deals.
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Get to a Fast ‘No’ with Visual Context
As a brokerage firm, TCG uses TestFit to tell visual stories that help both buyers and sellers understand the potential of a site. Instead of relying on verbal descriptions or lengthy plans, TestFit allows Dan to show clients exactly how a site could be developed with different building types, leading to quicker buy-in from stakeholders.
Dan and his team can generate site plans with accurate building layouts in minutes, enabling their clients to understand the scope and scale of potential deals and move faster than their competitors.
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Get Everyone on the Same Page
One of the main challenges in any brokerage transaction is ensuring clear communication between the seller, buyer, and city planners. By leveraging TestFit’s visual tools, TCG can present detailed site plans that help all stakeholders understand complex issues like massing, setbacks, and parking based on real zoning data.
For example: for a four-story development in the City of Naples, Trinity worked with the City and the surrounding communities to ease concerns about the building height.
Using TestFit’s 3D tools, TCG created line-of-sight studies and massing analyses that helped city planners and clients visualize the impact of the development from different distances, smoothing the path to city approvals.
TestFit as the Next Generation for Brokers
For Trinity Commercial Group, TestFit has reduced their site planning time by 90%, while providing their clients with the visuals and data they need to make quick, informed investment decisions.
With TestFit, TCG is better equipped to coordinate with all stakeholders on complex commercial real estate transactions in a fast-paced market. As Dan puts it, "TestFit is the next generation for us."
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