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ICSC – Real-Time Design: Software that Helps Developers Make Quick Acquisition Decisions

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Competition among developers pursuing shopping center acquisitions requires speed. Assessing the viability of a project and adjusting the overall design to make it more conceivable for the site shouldn’t take days or weeks, the creators of TestFit say, but rather an hour or so. The software helps developers assess profit margins, expenses and costs of a potential development; determine risks; and guage opportunity. And it just received $20 million in Series A financing from Parkway Venture Capital, bringing financing to $22 million to date, according to co-founder and CEO Clifton Harness.

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