In a perfect world, collaboration during the feasibility phase of site development would be easy.
But in the real world, the developer, architect, and contractors often don’t have enough time or financial incentive to work deeply together. A critical factor is that the tools available in the market don’t allow them to move fast enough.
🛑 The developer doesn’t have the luxury of weeks to make decisions on a new property – they need to know if this deal pencils or not quickly.
🛑 The architect needs to convert the Pro Forma into a viable spatial design that meets the site, and existing tools are highly manual.
🛑 The contractor doesn’t want to invest heavily in something that might not actually happen. But if this project does move ahead, they need to advise on cost and constructability rapidly.
In order to develop the right site plan quickly that will win that deal, you need the combined expertise of all three stakeholders.